People visit ChinaJoy 2026 in Shanghai, east China, July 31, 2026. The 23rd China Digital Entertainment Expo and Conference (ChinaJoy 2026) is held in Shanghai from July 31 to August 3. (Xinhua/Wang Xiang)

A visitor poses for photos with a cosplayer at ChinaJoy 2026 in Shanghai, east China, July 31, 2026. The 23rd China Digital Entertainment Expo and Conference (ChinaJoy 2026) is held in Shanghai from July 31 to August 3. (Xinhua/Wang Xiang)

People visit ChinaJoy 2026 in Shanghai, east China, July 31, 2026. The 23rd China Digital Entertainment Expo and Conference (ChinaJoy 2026) is held in Shanghai from July 31 to August 3. (Xinhua/Wang Xiang)

People visit ChinaJoy 2026 in Shanghai, east China, July 31, 2026. The 23rd China Digital Entertainment Expo and Conference (ChinaJoy 2026) is held in Shanghai from July 31 to August 3. (Xinhua/Wang Xiang)

People watch a performance at ChinaJoy 2026 in Shanghai, east China, July 31, 2026. The 23rd China Digital Entertainment Expo and Conference (ChinaJoy 2026) is held in Shanghai from July 31 to August 3. (Xinhua/Wang Xiang)